Goodnessly was founded by one passionate mum to help families understand the ingredients and additives in everyday food, and make informed choices with confidence.
At Goodnessly, we delve deep into the world of ingredients and additives present in our food, aiming to enlighten and empower customers with essential knowledge about the products they consume.
Our mission is simple yet impactful: to educate people on the significance of real, wholesome food. We believe that by understanding what goes into our bodies, we can make informed choices. Goodnessly stands for transparency and advocacy for natural, unadulterated ingredients.
Names, numbers and codes on ingredient lists, explained in plain English in the additives A–Z.
A lifestyle centred on authentic, nourishing food for the whole family.
"When I removed additives from my son's diet, the difference in his behaviour was undeniable. Deciphering every label took hours. I built Goodnessly so no parent has to go through that alone."
Goodnessly began with a deeply personal journey: a mother's love for her little boy, who was navigating significant behavioural challenges. Seeing the changes in her own family after removing additives and focusing on real food inspired our founder to help others.
Faced with the complexity of deciphering food labels and packaged products, she realised many families were on a similar path, looking for clarity. Goodnessly simplifies ingredients and additives so families can make informed choices. Studies indicate some additives are associated with changes in children's behaviour, and we believe every family deserves clear information.
From app development to marketing and operations, our team shares one goal: to give you the knowledge and tools to make conscious, health-forward food choices.
Cathy has a background in technology and a strong passion for supporting families through nourishment. With her technical expertise and commitment to health, she focuses on providing practical solutions that help families make informed, nourishing choices for their well-being.
A passionate advocate for health and wellness, with a deep love for organic farming and high-quality ingredients. With experience owning and running an organic farm, she brings a wealth of knowledge and a hands-on approach to everything she does. Tara’s expertise in marketing shines through in her ability to connect people with products that truly nourish the body, combining her dedication to sustainability with marketing genius.
A dedicated operations professional with a passion for organisation and efficiency. Her expertise lies in streamlining workflows and ensuring that every detail is handled with precision, allowing Goodnessly to empower busy mums in making healthier food choices for their families. With a problem-solving mindset and a love for optimising processes, April brings both strategy and heart to her work.
Practical guides to reading labels and choosing better packaged food.
389 yoghurts scored on nutrition, additives and seed oils, and the 10 that came out on top.
Read the best yoghurt guide → 🍱Simple lunch box ideas for kids, built around products with no additives.
See the lunch box ideas → 🌿Simple food swaps and everyday recipes for gut health.
Read the gut health guide →Scan a barcode to see what's really in your food. Free to download on iPhone and Android.
Begin your journey towards a happier and more fulfilling life by taking the first step today.
At Goodnessly we aim to educate and empower individuals to make informed choices about everyday products.
© 2026 Goodnessly. All rights reserved.
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