About Us

Welcome to Goodnessly

A company founded by one passionate mum, dedicated to revolutionising how we view food. At Goodnessly, we delve deep into the world of ingredients and additives present in our food, aiming to enlighten and empower customers with essential knowledge about the products they consume.

Our mission is simple yet impactful: to educate individuals on the significance of real, wholesome food and its profound impact on our well-being. We believe that by understanding what goes into our bodies, we can make informed choices that lead to thriving and living our best lives. Goodnessly stands as a beacon of transparency and advocacy for natural, unadulterated ingredients. We are driven by our passion for promoting a lifestyle centered around authentic, nourishing food that fuels both our bodies and minds.

Join us on this journey towards embracing the power of real food and unlocking a healthier, happier you.

Our Story

The genesis of Goodnessly stems from a deeply personal journey—a journey fueled by the love of a mother for her precious little boy, navigating significant behavioral challenges. Witnessing firsthand the transformative power of real food and the removal of additives on her child's life ignited a spark within our founder. As a mother faced with the complexities of deciphering food labels and navigating the intricate world of packaged products, the realisation dawned: many families are treading a similar path, seeking clarity amidst the chaos of modern food packaging. The profound impact on her own family inspired a mission—to extend that impact to others.

At Goodnessly, we are driven by the belief that knowledge is power. By simplifying the complexities surrounding food ingredients and additives, we aim to empower individuals and families to make informed choices that can lead to brighter futures. Our founder's vision is rooted in the hope that through education and advocacy, more children can thrive, families can find joy and support, and together, we can make a meaningful difference in countless lives. Join us on this journey of empowerment, enlightenment, and transformation.

Our Team

Meet the Goodnessly Team! At Goodnessly, we're more than just a team; we're a passionate family dedicated to revolutionising the way you shop for food. Inspired by personal journeys and a commitment to health, our diverse group of experts brings together a unique blend of skills and experiences. From innovative app developers to creative marketing minds, each team member shares a common goal: to empower you with the knowledge and tools to make conscious, health-forward choices. Our journey began with a mission to support families like yours, inspired by our founder's personal story. With a focus on health-conscious living and a passion for sustainability, we strive to provide you with the best products that care for both you and the planet. Join us as we continue to grow, innovate, and make a positive impact on the world of food shopping.

Cathy Cotton

Founder

Cathy has background in technology and a strong passion for supporting families through nourishment. With her technical expertise and commitment to health, she focuses on providing practical solutions that help families make informed, nourishing choices for their well-being.

Tara Butler

Marketing Guru

A passionate advocate for health and wellness, with a deep love for organic farming and high-quality ingredients. With experience owning and running an organic farm, she brings a wealth of knowledge and a hands-on approach to everything she does.

Tara’s expertise in marketing shines through in her ability to connect people with products that truly nourish the body, combining her dedication to sustainability with marketing genius.

April Calag

Operations Coordinator

A dedicated operations professional with a passion for organization and efficiency.

Her expertise lies in streamlining workflows and ensuring that every detail is handled with precision, allowing Goodnessly to empower busy mums in making healthier food choices for their families. With a problem-solving mindset and a love for optimizing processes, April brings both strategy and heart to her work, making a meaningful impact every step of the way.

Our Team

Meet the Goodnessly Team! At Goodnessly, we're more than just a team; we're a passionate family dedicated to revolutionising the way you shop for food. Inspired by personal journeys and a commitment to health, our diverse group of experts brings together a unique blend of skills and experiences. From innovative app developers to creative marketing minds, each team member shares a common goal: to empower you with the knowledge and tools to make conscious, health-forward choices. Our journey began with a mission to support families like yours, inspired by our founder's personal story. With a focus on health-conscious living and a passion for sustainability, we strive to provide you with the best products that care for both you and the planet. Join us as we continue to grow, innovate, and make a positive impact on the world of food shopping.

Cathy Cotton

Founder

Cathy has background in technology and a strong passion for supporting families through nourishment. With her technical expertise and commitment to health, she focuses on providing practical solutions that help families make informed, nourishing choices for their well-being.

Tara Butler

Marketing Guru

A passionate advocate for health and wellness, with a deep love for organic farming and high-quality ingredients. With experience owning and running an organic farm, she brings a wealth of knowledge and a hands-on approach to everything she does.

Tara’s expertise in marketing shines through in her ability to connect people with products that truly nourish the body, combining her dedication to sustainability with marketing genius.

April Calag

Operations Coordinator

A dedicated operations professional with a passion for organization

and efficiency.

Her expertise lies in streamlining workflows and ensuring that every detail is handled with precision, allowing Goodnessly to empower busy mums in making healthier food choices for their families. With a problem-solving mindset and a love for optimizing processes, April brings both strategy and heart to her work, making a meaningful impact every step of the way.